Nothin’ But Nike

  I have zero facts to back this up, but I would venture to say, that if you had everyone on earth play the game show Family Fued and you had “Athletic Apparel” as one of the categories, “Nike” would be the top guessed answer. Nike and sports just go hand-in-hand like Nelly and gold teeth. Nike has made a… Read more →

The Fabric of Our Game

I mentioned in my previous post that there were two consistent elements that caught my attention, across several brands, at the PGA fashion show last month in Las Vegas. The first was great-looking and unique belts. The second was a high focus on fabric. This may seem obvious for an athletic apparel showcase. However, the debate and buzz around new… Read more →