The thing about fashion, that many people forgo, is that most (if not all) brands are never going to appeal to everyone. There are some brands/collections that are very basic and therefore have a broad audience, and there are brands that are so eccentric they only attain a small following. Designers tend to have varying opinions as to where on this spectrum a brand should fall. I have had conversations with designers that fail to see the point of classic/traditional golf apparel collections. However, bold and trendy looks just don’t appeal to, nor look good on, every golfer. I would think that a collection framed around unique, but stylish, designs, and a current color palette, would do well in the golf apparel market. And so it has.
Devereux made a smooth entrance onto the golf apparel scene at the 2013 PGA Merchandise Show in Orlando. Devereux caught my attention because their style was unique, yet classy. A collection that guys would want to wear both on the golf course and off. This totally makes sense when you understand that Devereux Creative Director and co-founder, Robert Brunner, has a background and education in fashion. Devereux’s designs follow closely with that of the men’s fashion industry, so it does seem to appeal to a broader audience. The brand just recently launched their Fall/Winter 2014 collection, which now includes pants. The Devereux Lookbook is a great reference on how to dress to impress, so I encourage you to check it out.
Devereux submitted a couple of samples from their Spring/Summer 2014 collection for the Fairway Threads Review Night, held a few weeks ago. I am being completely honest when I say that the moment I took these shirts out of the nicely packaged shipment, I was instantly obsessed with the fabric. It is the best fabric I have felt on a golf shirt. Period. The overall feedback from the review night is easy to summarize. No complaints. Not one. Everyone in attendance, and everyone I have talked to that has tried Devereux, has only positive feedback. Looks great, fits great, feels incredible. What a nice place to be for Devereux, and what an obvious choice for you as a golfer.
Thoughts on Devereux from the Fairway Threads Review Crew:
Ashton- “Great shirt with a great fit. The cut was perfect for my build, and the styling was great. I will definitely be a customer in the future. I also like the Devereux shirt Corey tried. To me, the Devereux style seemed the most current, but still unique and interesting. I also thought their choice of fabric was great – the nicest I’ve experienced in a golf shirt.”